Laying the groundwork through increased strategic go-to-market focus

Transform your go-to-market activities.

Avalara webinar

Many organizations face a common set of growth challenges as they seek to scale up their business. For many companies, the key is introducing more focus and sophistication into their go-to-market activities to create a finely tuned revenue generation engine. This webinar will focus on the first of three recommended phases for transforming your go-to-market activities—prioritizing your growth path.

At the end of the webinar, participants will understand:
  • How to assess market segments and micro-segments
  • How to determine customer and influencer personas and needs
  • How best to focus marketing strategies, tactics and investments on key segments and buyer profiles

Future webinars will focus on the next two phases of transforming your revenue growth engine.

Date: Wednesday, January 17 
Time: 10 AM PST / 1 PM EST 
Duration: 30 minutes 
Presenter: Mark Huson, Director, M&A practice, West Monroe Partners