Transform your go-to-market activities.
Many organizations face a common set of growth challenges as they seek to scale up their business. For many companies, the key is introducing more focus and sophistication into their go-to-market activities to create a finely tuned revenue generation engine. This webinar will focus on the first of three recommended phases for transforming your go-to-market activities—prioritizing your growth path.
- How to assess market segments and micro-segments
- How to determine customer and influencer personas and needs
- How best to focus marketing strategies, tactics and investments on key segments and buyer profiles
Future webinars will focus on the next two phases of transforming your revenue growth engine.
Date: Wednesday, January 17
Time: 10 AM PST / 1 PM EST
Duration: 30 minutes
Presenter: Mark Huson, Director, M&A practice, West Monroe Partners