Sustainability is a topic often talked about among businesses and consumers. West Monroe Partners wanted to dig deeper into if and how customers’ purchasing behavior reflects their sustainability beliefs. What we found was that more than half of the consumers surveyed (54%) are willing to pay at least 5% higher prices for products ordered online if they are delivered sustainably, and 76% would wait at least one extra day for climate-friendly transport. Though consumers seem positive about greener delivery, it is clear that consumers are mostly unaware such delivery options exist - and that education is a huge barrier to adoption.
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