Through our work with the Woodland Park Zoo, West Monroe Partners has helped the zoo develop a strategy for increasing its connections with and engaging the 18-25 year-old market—a segment that is vital to the zoo because of its high level of interest and participation in conservation activities.
West Monroe Partners, a North American business and technology consulting firm, today announced that it has completed a pro-bono project for the award-winning Woodland Park Zoo in Seattle.
“Woodland Park Zoo’s desire to strengthen its interaction with the 18-25 market presented a unique opportunity to contribute our expertise in customer engagement and strategy in a way that also supports our corporate citizenship goals,” said Kyle Hutchins, West Monroe Partners’ director of the Customer Experience practice. “As an organization, we share Woodland Park Zoo’s commitment to sustainability and the environment and are pleased to be able to contribute time toward helping the zoo advance its accomplishments in this area.”
West Monroe Partners’ work included conducting cross-departmental workshops that applied principles of effective customer engagement—enabling zoo personnel to discuss and understand the 18-25 audience and define what it means to engage and interact effectively with this demographic. During these sessions, the zoo identified and planned multiple opportunities to “intercept” the Generation Y audience, as well as activities for connecting with this group in more focused conservation-related events and activities. West Monroe Partners also enhanced elements of Woodland Park Zoo’s technology platform to facilitate the zoo’s use of the Internet, social media, and other channels critical to reaching the 18-25 market.
“West Monroe Partners not only helped Woodland Park Zoo develop a strategy that complements our mission as an organization; it guided us through a very valuable collaborative process to develop that strategy which involved the participation and support of all key departments,” said Jamie Creola, the zoo’s vice president of education. “We now have the capabilities in place to pursue our goals for the 18-25 market through a variety of channels and activities.”
About West Monroe Partners. West Monroe Partners is a North American, full-service business and technology consulting firm focused on guiding organizations through projects that fundamentally transform their business. With the experience to create the most ambitious visions as well as the skills to implement the smallest details of our client’s most critical projects, West Monroe Partners is a proven provider of growth and efficiency to large enterprises, as well as more nimble middle-market organizations. Our more than 300 consulting professionals drive better business results by harnessing our collective experience across a range of industries, serving clients out of offices across the US and Canada.
Woodland Park Zoo. Accredited by the Association of Zoos & Aquariums, award-winning Woodland Park Zoo is helping to save animals and their habitats in Washington state and in 50 countries around the world. By inspiring people to care and act, Woodland Park Zoo is making a difference in our planet’s future. For more information, visit www.zoo.org.