Aug. 03, 2020 | Podcast

This is CX, Episode 60: Getting back to growth: A conversation with Salesforce's Tiffani Bova

How organizations can get back to growing their business while navigating continuous interruptions created by the COVID-19 pandemic


 

In this episode, Mike is joined by guest co-host Mike Rowland, Director and Customer Experience Strategy National Lead for West Monroe to have a conversation about how organizations can get back to growing their business again while navigating continuous interruptions created by the COVID-19 pandemic. For this discussion, Mike and Mike are joined by Tiffani Bova, Global Growth Evangelist at Salesforce and author of the book “Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business”. Together they talk about:


  • The need to be employee-first and customer-centric
  • How the lines are blurring between B2B and B2C, and how B2B organizations should look to B2C for signals and lessons learned
  • The “heavy-dose” of listening required to understand how to meet customers' new needs
  • How innovation and the ability to be nimble is the key to success coming out of the pandemic

The fastest way to get customers to love your brand is to get your employees to love their job

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