By the Numbers
54% Daily intranet adoption rate (Up from 4%)
9898% Increase in visits to business unit pages
37% Reduction in IT support center calls and email requests

Challenge Accepted

The AMA launched a digital transformation effort with two goals in mind: establishing an integrated digital workplace to align employees to their strategic objectives and enhance employee communications to drive cultural change.
Our Results

Increased Intranet adoption (daily use) from 4% to 54%, leading to happier and more engaged employees.

9898% increase in visits to business unit pages, leading to a connected workforce.
32% increase in click-through rate from AMAtoday to other AMA business tools as an information gateway, contributing to a seamless digital experience.
  • Using human-centered design, rapid prototyping frameworks and lean agile product development principles, West Monroe and AMA designed AMAtoday, meeting an array of user demands and positioning the company for success.

  • With a clear vision of the future, West Monroe conducted technical workshops to identify a solution delivery path that would serve as a digital standard for the organization.
  • The new intranet established the platform on which AMA would increase employee engagement, reduce email traffic, and decrease time spent completing manual forms—all time the association could now devote to better serving its members.
  • To ensure success beyond the near term, West Monroe delivered a roadmap for multi-year technical delivery that will enable the association to work smarter, better connect across departments and functions, learn improved work patterns, and contribute to the development of a digital culture.