Modernized engagement, improved productivity, and enhanced employee communication with an intranet-based, award-winning workplace
By the Numbers
54%Daily intranet adoption rate (Up from 4%)
9898%Increase in visits to business unit pages
37%Reduction in IT support center calls and email requests
The AMA launched a digital transformation effort
with two goals in mind: establishing an integrated
digital workplace to align employees to their
strategic objectives and enhance employee
communications to drive cultural change.
Increased Intranet adoption (daily use) from
4% to 54%, leading to happier and more
9898% increase in visits to business unit pages,
leading to a connected workforce.
32% increase in click-through rate from
AMAtoday to other AMA business tools as
an information gateway, contributing to a
seamless digital experience.
Using human-centered design, rapid
prototyping frameworks and lean agile product
development principles, West Monroe and AMA
designed AMAtoday, meeting an array of user
demands and positioning the company for success.
With a clear vision of the future, West Monroe
conducted technical workshops to identify a
solution delivery path that would serve as a digital
standard for the organization.
The new intranet established the platform on
which AMA would increase employee engagement,
reduce email traffic, and decrease time spent
completing manual forms—all time the association
could now devote to better serving its members.
To ensure success beyond the near term, West
Monroe delivered a roadmap for multi-year
technical delivery that will enable the association to
work smarter, better connect across departments
and functions, learn improved work patterns, and
contribute to the development of a digital culture.