As director of marketing, Casey Foss oversees all external-facing marketing programs, including programs to build brand awareness, drive new business, and strengthen existing client relationships. She led creation and introduction of West Monroe Partners’ brand identity across the company’s offices, promoting the firm’s “uncommon blend” of business consulting experience and deep technology expertise and its capabilities for enabling forward-looking business strategies through technology. Today, West Monroe Partners enjoys an exemplary reputation in its key markets and has earned numerous accolades for the quality of its services and workplace.
As a member of West Monroe’s executive team, Casey plays a key role in shaping firm strategy and aligning marketing programs, resources, and investments to support strategic growth goals. At the same time, she spends significant time with key clients, analysts, and peers to understand the most pressing issues facing companies in an increasingly digital economy – such as managing a changing talent profile and building more agile, responsive operations – and then works with the firm’s leaders to harness the best of West Monroe to address these issues.
Casey leads the growing Marketing and Design teams, of more 20 people across the country who innovate and leverage multiple channels to strengthen brand presence and build a pipeline of recruiting and business leads. Under her direction, West Monroe has successfully paired the firm’s online channels with more traditional professional services marketing channels, such as: trade shows, hosted events, and business development campaigns. She introduced a robust media and analyst relations program that has substantially increased the firm’s third-party credibility.
Casey joined West Monroe Partners from Discover Card, where she was a member of the Customer Contact Strategy team. Previously, she worked for the Chicago Tribune and Publicis Dialog, a Chicago-based public relations firm.
Casey earned a Bachelor of Science degree in Mass Communication from Boston University and a Master of Science in Integrated Marketing Communication from Northwestern’s Medill School of Journalism. Outside of her role at West Monroe, Casey is a passionate supporter of the Pancreatic Cancer Action Network and actively seeks opportunities to further research programs to inform pancreatic cancer treatments.