In a crowded market, tech companies must get creative to attract talent

Seattle is a growing tech hub with a deepening talent shortage. As startups and big tech companies continue to populate the the market, they face a dwindling pool of prospective hires. 

With many Bay Area giants expanding into the Puget Sound region, recruiting tech talent may become an even bigger challenge. Industry giants with household names - Amazon, Apple, Google, Microsoft — may have well-oiled recruiting machines, well-known brands and huge budgets, but that doesn't mean they will win the talent war in Seattle. Any company can attract tech talent if it focuses on the things that matter most to technical employees and employs the tactics that specifically grab their attention. The big question is: what do tech employees want? 

To read the entire article as it appeared in Seattle Business, please visit the digital edition of the magazine and navigate to page 80 using the navigation menu at the top of the page.