Chris Althoff and Bryan Komornik discuss five ways healthcare providers and insurers can strengthen the patient-provider connection in the height of the digital age.
The healthcare customer experience is rooted in the patient-provider connection. A recent Gallup poll found that U.S. citizens rank nurses, pharmacists and doctors as the top three most honest and ethical professions. But while this trust serves as a solid foundation, patient-provider relationships are only as strong as the lines of communication between these two groups.
As countless industries turn to digital communication methods and data-driven personalization to connect with their customers on a personal level, healthcare insurers and providers have room for growth. A recent study by business and technology consulting firm West Monroe Partners found that 85% of healthcare insurers aren’t confident they have the right technology in place to evolve their customers’ experience.
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