Brands are working to create a seamless experience for consumers from beginning to end.
A bad customer experience (CX) triggers negative emotions toward a brand, even in search advertising and marketing. It's about eliminating the friction from the experience and making the journey with the brand more enjoyable. According to Forrester data, 71% of businesses prioritize CX improvements. Many are paying off. Greg Poffenroth provides tips on how to apply a better experience in search advertising. Click here to read the entire article as it appeared in MediaPost.