Munzoor Shaikh featured in Becker's Health IT & CIO Review
In less than a decade, internet searches for the term "big data" exploded, growing nearly 100 percent between 2011 and 2016 alone. That trend makes sense if the promises big data advocates ensure will actually materialize — the ability to glean meaningful insights from statistics and numbers that in the past would've amounted to not much more than digital noise. 

The promise of big data is not only being able to see pictures where they couldn't be seen before, but that there would be pictures that we couldn't have imagined were there.

For hospitals, even small degrees of movement toward that reality could be revolutionary. But what if most healthcare organizations are overlooking the myriad opportunities presented by those smaller degrees of shift, leaving valuable insights that could change care delivery and improve population health unclaimed because they're too focused on the "big" part of big data?

"My point of view for a while has been that hospitals shouldn't do big data — they should do small data," says Munzoor Shaikh, director of healthcare transaction services and population health for West Monroe Partners in Chicago.

Mr. Shaikh says a big data mindset can set hospitals up for data inundation. Collating patient records, financial records, population health records, wearable and fitness tracking records, among many other data sets and throwing them into a huge digital information repository where it is sorted and aggregated is impractical for the vast majority of health systems.

To read the full article as it appeared in Becker's Health IT & CIO Review please click here.