Methods companies are applying to take CRM to the next level
Retailers and companies in other industries are increasingly tapping analytics tools that are either tied to or embedded into CRM systems. West Monroe Partners says retailers are increasingly using analytics tools that are embedded into CRM systems to help company leaders to determine why a set of customers behaved in a particular way as well as for predictive modeling. As companies strive to become more customer-centric, they're increasingly looking to leverage their CRM platforms in new and different ways.
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