Medical providers and insurers are at a communications crossroads with their customers and one another. They can continue to run their business as usual or adopt an omni-channel communications approach to accommodate today’s tech-savvy customers. Consumers crave connectedness, personalization, frequent feedback loops and a more in depth patient-provider relationship that most current health care brands don’t offer. As the age of the traditional doctor’s visit comes to a close, the health care industry will need to shift its focus to create data-driven, customer-centric experiences across digital platforms.
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