Study: 8 in 10 Consumers Prefer Mobile Communication to Office Visit

The study found consumers are overwhelmingly gravitating toward digital channels like online portals and mobile apps to connect with their healthcare providers when offered.

According to the study, 86 percent of consumers who have access to online portals use them for some or all of their communication with their healthcare provider, while 91 percent use mobile apps when they are available. In addition, nearly one-third (31 percent) of consumers have used a mobile application to communicate with their healthcare provider in real time about a specific condition. Overall, 80 percent of customers who have communicated real-time via a mobile app prefer this method to a traditional office visit.

Read a summary of our findings in Healthcare Informatics here.