A recession is coming—soon. Three-quarters of CFOs and 59% of economists expect it by the end of 2020.

Which means the question on every business leader’s mind right now is: What choices can I make now to prepare for the inevitable?

The answer, we think, comes from recent history: During the last downturn in 2009, 20% of companies in the bottom quartile leapfrogged to the top 20% by recession’s end—and they did so by focusing on productivity gains before the downturn hit.

By contrast, the least successful were those who, in lieu of prior preparation, devolved into crisis mode and made cost reduction the top goal—which is why it’s troubling that 72% of executives we surveyed said reducing operating cost would be their principle area of focus if a recession hit tomorrow.

In this paper, you will learn:

  • How to take advantage of the four areas where most opportunities for productivity gains exist 
  • How to increase employee engagement, front-line management effectiveness, and customer experience to drive productivity—in good economic times and bad
  • How to balance goals, timelines, and expectations to take realistic steps toward preparing for a downturn