The ability to offer these mature, effortless, digital customer experiences excites many business executives. But it still eludes most of them. In a recent Gartner study, 87% of senior business leaders said digitization is a company priority, but that the pace of change has been slow: 76% said their digital business transformation is less than 50% complete. One reason digitally mature companies have risen to that status is their ability to foster a more adaptive culture that views transformation as a journey rather than a destination. As a result, they can pivot and introduce new capabilities quickly to meet evolving customer needs and expectations.
In this paper, you will learn:
- Why, in a marketplace defined by the customer, successful change must start from within
- Focus areas that can aid the transition to new ways of working that advance your digital vision
- Practical first steps that can help your organization prepare for and navigate through change