Barclaycard needed to determine the best roadmap to transition from a product-centric operating model to one that would better deliver what customers wanted.

Hear from Sylvia Veitia, Head of Customer Experience, at Barclaycard and Gil Mermelstein, Managing Director, at West Monroe on how the two companies partnered on a successful project integrating customer journeys and value stream mapping to transform Barclaycard's customer experience. The project was also chosen as a 2016 CXPA Innovation Award winner.  

Our unique blend of business consulting and deep technology puts human-centered design thinking at its core to help you develop a cohesive program that serves customer expectations better and drives top-line revenue. To learn more visit

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