- Service: Customer Experience
Today’s organizations must live up to high expectations when it comes to how they interact with their customers — both internal and external. Consider:
- Are you able to identify root causes of customer loyalty, churn, price sensitivity, purchase criteria, etc.?
- Does your customer analytics solution stop well short of providing this level of understanding?
- Are you unable to complete meaningful analysis due to inconsistent, incomplete customer data sets?
How well can you interpret data?
To attract and retain customers, your organization must put customer experience at the center of its strategy and rely on leading technologies to interpret the wealth of available customer data and manage relationships. Statistical products and tools used to mine data may provide customer insight into as little as 20 percent of available data and are likely to “see” only tendencies or generalities. If you want to develop the precise insights necessary for success and profitable performance in today’s dynamic customer landscape, West Monroe Partners and HyperCube® can help.
Better, more complete answers
We can help you improve customer insight and decision making by applying HyperCube®, an innovative tool that provides more complete answers than traditional statistical models—root causes and business rules that traditional solutions simply cannot produce. You can use HyperCube® to answer questions about some of your biggest operational issues, such as:
- Why do certain customers have high advocacy?
- What are root causes for customer attrition?
- What drives customer loyalty?
- Why are certain customers price sensitive?
- How can you optimize product/service bundling and marketing mix?
HyperCube® is a mathematical-based technology that derives business rules without the need for human-defined hypotheses. It utilizes state-of-the-art algorithms and unique computing capabilities to provide results with much greater precision than usual statistical methods. West Monroe applies this solution to help quickly derive answers to your most pressing issues, usually producing a complete set of business rules within a few weeks.
We help you improve decision making
West Monroe Partners combines deep customer experience expertise with the complex event intelligence of HyperCube® to help you remove the limitations of traditional data analysis and maximize the power that resides in your systems today. HyperCube® not only clearly defines the reasons for a given phenomenon; it produces data that you may be able to use to perform predictive analytics. We work with you to leverage HyperCube®’s innovative “bottom-up” analyses—which eliminate the biases and assumptions of averages or “best-fit” logic—to dramatically improve the way your organization makes decisions. We will work alongside you to define the most impactful use cases and guide you in implementation of the business rules discovered by HyperCube®.
Put Hypercube®’s award-winning capabilities to work
More than 300 organizations across a wide range of industries have used HyperCube® to drive performance and competitive advantage. In fact, the MIT Sloan School recognized HyperCube® in its 2010 “Innovation Showcase” and the Pasteur Institute named it the “best performing data analysis.” How can HyperCube® help you address and fix your biggest customerrelated issues? West Monroe Partners can show you how to harness its power to improve your understanding of and ability to manage:
- Customer churn
- Cross sell/up sell
- Customer loyalty
- Customer advocacy
- Product/service bundling
- Marketing mix/media optimization
That’s business in the right direction.