Recent news highlighted the US banking industry's

West Monroe Partners' Banking Newsletter is pieced together by our industry experts who spend time analyzing the latest trends in banks, credit unions and wealth management firms.

In the age of the customer, how will your financial institution position itself for success? West Monroe Partners provides perspectives on customer relationship management and marketing enablement strategies that can accelerate business for banks, credit unions, and wealth management firms.  

Earlier this year, we focused on IT topics relevant to banks and credit unions, including information technology service management, core processing considerations, and how to build a 360-degree view of your customer from the cloud.  As we wrap up 2014, we are shifting the focus to improving and diversifying revenue. In this newsletter, we offer a few insights and solutions that enable effective sales and cross-selling capabilities.  

We hope this offers some new ideas and solutions for improving performance and profitability. As always, we welcome questions on these or any other topic—please let us know how we can help!

Community banks often face additional decisions in this process. This article will examine several of these added components.