Join West Monroe's Senior Consultant Tim Fox at Microsoft and learn how to use Power BI for data exploration, building customer profiles, and leveraging profiles to interpret a predictive model for marketing campaigns.
Power BI enables analytics teams to leverage battle-tested techniques and visualizations but enhances these approaches with an interface that allows for dynamic analysis.


Tim Fox, senior consultant in our Business Analytics practice, will leverage a retail dataset containing a combination of transactional and demographic customer data. Our dashboard will demonstrate how to use Power BI for data exploration, building customer profiles, and leveraging the profiles to further interpret a predictive model for a marketing campaign.

Rather than trying to anticipate which data elements or portrayals are of interest to the business, a well thought out dashboard can accelerate an analytics team’s understanding of the data landscape as well as motivate input, questions, and decisions from the business. And as a bonus, it’s a free technology.

Details 

Date and Time: 

Wednesday, March 21st, 2018 
5:30 PM- 7:00 PM CDT

Location: 

Microsoft Technology Center
200 E Randolph St
Chicago, IL 60601
 

Register below, we hope to see you there! 

Register