Join us at Seattle Interactive Conference, and learn how to take your digital strategy to a new level.
The Seattle Interactive Conference spotlights the convergence of technology, creativity, and commerce in one of the world's most elite cities, bringing together thousands of entrepreneurs and online business professionals. Join us for two sessions that will provide tangible tips for kick-starting your digital strategy, no matter where you are starting the journey. 

Optimization versus transformation: Kickstart your digital strategy with a "digital storm."

Living in a digital world may come naturally for tech companies, but for companies in banking, healthcare, and insurance, building a strategy for a digital world – one that balances the human nature of a brand with a drive towards automation – is more systemic. Focusing digital as an enabler of your business strategy (not as a separate one), and starting with optimization versus transformation, the seeds the cultural and process shifts begin to prepare you for a digital world.

This workshop, led by Senior Director Kyle Hutchins, and Doug Marshall, SVP Retail Banking for BECU, will walk through how BECU used a process called a “digital storm” to build digital capabilities that improve front-line employee effectiveness and satisfaction. Attendees will understand how to apply this lightweight approach to develop clarity around a digital initiative, and create a business case, roadmap, and plan for execution.

Keeping pace in a digital world: What we can learn from the tech giants.

Your company doesn’t need a digital strategy: it needs a strategy for a digital world. The digital world is ever-changing and all-encompassing, and a strategy built for a digital world requires more than a better channel experience or the latest technology updates. It requires significant cultural shift and business model change that allows for velocity of agile teams, effortless operations, and data capabilities at scale. That’s a lot, we know. But it doesn’t have to be scary.

This workshop, led by Curtis Kopf, VP of customer experience at Premera Blue Cross and Rick Garber, senior manager in West Monroe Partners’ digital practice, will explore how Premera is shifting to become a capability-led, products-driven organization, much like a tech company—the “products” in this case being differentiated, market-leading, technology-enabled member experiences. This master class will remove the mystery behind what it means to be a product-driven company in order to unlock new levels of efficiency, no matter what kind of business you are in.



Optimization versus transformation: Kickstart your digital strategy with a "digital storm" 
Wednesday, October 17, 2018
10:30 AM - 11:20 AM PT

Keeping pace in a digital world: What we can learn from the tech giants
Thursday, October 18, 2018 
11:30 AM - 12:20 PM PT


The Conference Center  
804 Pike Street, Seattle WA 98101

Learn how we partnered with BECU to deliver our two-step Digital Storm methodology and enabled successful execution here.

Register below, we hope to see you there!