West Monroe's Kyle Hutchins to discuss customer engagement in a hyper-connected world
West Monroe's Director of Customer Experience, Kyle Hutchins, has been selected as a panelist for this year's Argyle Executive Forum in Chicago. Kyle and the other panelists will discuss customer engagement in a hyper-connected world.

10:35am – 11:25am
Panel Discussion
Customer Engagement in a Hyper-Connected World
Session topics include, but are not limited to:

  • Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
  • Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
  • How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?
  • Consumer expectations driving innovative marketing
  • Continually striving for innovation to distinguish your brand from the competition
  • What creative innovations are driving results? What brands are leading the charge?
  • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
  • Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending


Kyle Hutchins
Director of Customer Experience
West Monroe Partners

Parvez Patel,
Vice President, eCommerce - Marketing & Merchandising
W.W. Grainger         

Andy Chu
Divisional Vice President, Mobile & Community Experiences
Sears Holdings         

Darren Rodgers
SVP & Chief Marketing Officer
Health Care Service Corporation

Click here for more information on this event.