- Service: Customer Experience
A fresh perspective on sales and marketing
Motivated by an initiative to expand its business into broker-dealer and registered investment advisor (RIA) relationships, GuideStone Financial Resources sought a fresh perspective on its sales and marketing processes and a new platform that would enable it to identify, target, and market effectively to its target audience.
An uncommon blend of business and technology expertise
As the platform for building its budding broker-dealer and RIA business, the organization selected Salesforce.com. GuideStone turned to West Monroe Partners, a Salesforce Silver Certified Development Partner with years of financial services experience as well as deep technology and Salesforce platform expertise.
Importantly, West Monroe Partners offered a “Quickstart” development capability that would enable GuideStone to get the new platform up and running quickly. West Monroe Partners performed the Quickstart
Salesforce project, relying on deep industry experience to help GuideStone define and enable its sales and marketing goals.
Built on best practices
West Monroe Partners and GuideStone collaborated to create:
- A unified sales process aligned with the Salesforce.com Sales Cloud functionality and customized to fit GuideStone’s needs
- A decentralized marketing process that enables marketing and sales collaboration and is integrated with ExactTarget to facilitate e-mail marketing
- A clean data set by integrating the solution with DiscoveryData Link and refining the audience criteria to populate the new system with more than 100,000 potential broker-dealer and RIA representatives within GuideStone’s target market
Up and running in just four weeks
In only four weeks, GuideStone Financial Resources was able to achieve measurable marketing and sales results. With the unified process and centralized system, the sales and marketing team can identify and
target new business in a transparent and reportable manner.
The solution also allowed GuideStone to enable key processes. Users now conduct measurable e-mail marketing campaigns that reach a broad and applicable audience.
Finally, by working with West Monroe Partners, GuideStone built a foundation on which to grow. The organization plans to additional integrations and applications as its business grows.