West Monroe Partners Transforms Internet Capabilities of Classic Residence by Hyatt

CHICAGO - April 3, 2006 - West Monroe Partners today announced the completion of a project for Classic Residence by Hyatt, to transform both the design and functionality of its Internet presence. The Chicago-based consulting firm took on the assignment last year to create a new, flexible information architecture for the luxury senior living company. The new Web site needed to more effectively support the information and research needs of older adults and their families, the primary audience for Classic Residence by Hyatt's luxury senior living communities.

The effort focused on redesigning the look and functionality of the company's Web site, http://www.hyattclassic.com, to better meet visitor needs and to support Classic Residence by Hyatt's brand identity. The new user-friendly site includes photography, floor plans, sample menus, services, care options, and additional details relevant to those researching senior living. Subsequent project phases will enhance the Web site's supporting technology and processes. The objective will be to streamline content management, enhance the visitor experience, increase lead generation, and expand visibility and marketing opportunities through Internet search engines.

"Supporting customers through Internet-based solutions is an increasing priority for many of our clients," said Dean Fischer, President of West Monroe Partners, LLC. "Classic Residence by Hyatt recognizes the importance of the Internet as a channel for communicating with older adults and their families."

More than 13 million U.S. adults over the age of 50 have Internet access. The majority of them use the Internet to research issues of interest, according to a study by SeniorNet and Charles Schwab Inc.

"We chose West Monroe Partners to help us ensure that our Internet resources and capabilities make it easy and enjoyable for all of our audiences to explore the senior living options our company offers," said Chet Phillips, Vice President of Information Technology at Classic Residence by Hyatt. "Our new Web site is a tremendous asset, and we look forward to our continued relationship with West Monroe Partners."

About West Monroe Partners

Founded by a group of highly experienced business and technology consultants, West Monroe Partners began serving clients in July 2002. Today, more than 100 professionals serve more than 100 clients across a range of industries.

With offices in Chicago, Montreal, Columbus, Ohio, and Seattle, West Monroe Partners provides holistic business and technology solutions for opportunity-rich organizations. Its solutions optimize the enterprise, customer and supply chain systems and processes that drive continuous high performance. Its time-tested approach and ability, along with a fresh, flexible attitude toward client service, help clients achieve full potential. For more information, visit http://www.westmonroepartners.com/.

About Classic Residence by Hyatt

Classic Residence by Hyatt is a national leader in luxury senior living that develops, owns, and manages upscale communities from coast to coast. Classic Residence by Hyatt communities have earned honors for being among the nation's finest, including Platinum, Gold, and Silver Achievement Awards from the National Association of Home Builders 50+ Housing Council. For more information, visit http://www.hyattclassic.com.

For more information contact:

For West Monroe Partners:
Doug Armstrong
312.602.4000 x439
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For Classic Residence by Hyatt:
Alison Donnelly
(312) 803-8483
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