Online Survey Tool

West Monroe Partners offers a proprietary online survey tool that leverages one of the most versatile and advanced development platforms in existence -- Microsoft’s .NET runtime environment.

The platform has the flexibility to fulfill many of your business goals. If you are looking to generate leads, gain insight into the design of your website, perform market research, or perhaps provide an incentive for your online campaigns, our online survey platform can help you achieve these objectives.

Potential applications:

Market research. To better understand the mindset of current and potential customers, use the platform to solicit direct feedback. The content of each survey can be easily changed based upon specific market segment, industry group, etc.

Website diagnostics. In order to maintain a web presence that is customer-centric and goal-oriented, the platform can be used to gather opinions on the visual effectiveness and functional components of a website.

Campaign management. This platform can be used in conjunction with a survey or external process to gather email addresses and demographic information for an Internet marketing campaign.

Incentive management. A separate module has been developed to deliver incentives in a secure manner. This incentive system may be included within surveys, or as a stand-alone module you can incorporate into other applications.

Customer service and satisfaction. In today’s competitive landscape, every organization strives to stay close to its customers. The survey could be used in a program of quarterly or semi-annual B2C communications to gather opinions and measure satisfaction

Lead generation. The platform can be leveraged as a lead-in for exploring potential business opportunities. On a product or service-line level, you can generate interest in specific services or products by populating a survey with targeted questions related to a particular business line.

Internal initiatives. The platform can be used by human resource departments to gather employee opinions about a particular topic, or about their jobs in general. Survey responses can be kept secure and confidential.

Skills assessment. This platform can be used to build a skill set database by polling employees about their skills and interests.

Trade shows. Use the platform to gather attendee demographics and opinions, and to generate leads at trade shows. Offer an optional incentive for added interest.

Advanced information gathering. When a run-of-the-mill online form is not sufficient for your data-gathering needs, use this survey platform for advanced capabilities.

Technology overview:

• Developed with Microsoft .NET.
• Integrates easily into existing infrastructure.
• Web-based administration interface.
• Interactive reporting module.
• Re-usable, scaleable, and expandable.
• Fully integrated incentive module.
• Real-time monitoring.
• Database driven.

Contact us for more information about the online survey tool.