Will Wu

San Francisco
Will Wu is a senior director in West Monroe Partners’ Customer Experience practice. He specializes in delivering cloud-based customer relationship management (CRM) solutions built on the platform. Will has more than 15 years of experience leading successful delivery of complex, large-scale customer-facing solutions.


Will Wu is a recognized leader in delivering customer strategy and customer management solutions and a subject matter expert on the migration of on-premise solutions to cloud-based solutions. He brings significant value to his clients through effective strategy development, team management, risk mitigation, thought leadership, and detailed and comprehensive business process definition, as well as continuous and open communication that facilitates organizational change.

Will helps clients navigate complex, multi-phase programs by developing strategic roadmaps and business cases, assessing and prioritizing capabilities, designing more efficient business processes processes, and delivering new technology to support those processes. His skills in establishing effective program governance and management structures are essential to managing project risks and balancing competing organizational priorities.

Over the course of his career, Will has developed a deep understanding of enterprise-wide solutions, including both on-premise and Software as a Service (Saas) CRM applications. His business knowledge spans all facets of customer relationship management, including sales force automation, marketing, partner relationship management, and contact centers. He has worked with numerous Fortune 500 clients, both domestically and globally, in the high-tech, life sciences, and financial services industries.

Will joined West Monroe Partners in 2015 in the acquisition of Etherios, a division of Digi International (DGII), a publicly traded company with more than 600 employees in locations across North America, Europe and Asia. As president of Etherios, he was responsible for all aspects of the business, including sales and delivery of CRM and Internet of Things (IoT) solutions built on the Salesforce platform. He also was responsible for creating methodologies and knowledge capital, managing resources effectively, and developing client relationships.

Prior to joining Etherios, Will was part of the leadership team of a global professional services firm.

He earned a Bachelor’s degree in Chemistry and Political Science from Duke University.