Greg Poffenroth has a proven track record for forward-thinking business strategies that leverage technology data and the entire digital ecosystem to produce successful return on investment. He also has substantial experience establishing new lines of business for digital advertising agencies through strategic point-of-view development, relationship building, pitch execution, and team leadership.
As a leader in West Monroe’s West Coast Customer Experience practice, Greg supports a wide array of clients in the development of forward-thinking customer experiences that leverage digital solutions to fulfill the brand promise and drive business value. He uses established expertise in digital marketing, customer journey mapping, and creative strategy to lead teams from concept to execution.
Greg joined West Monroe Partners from ZAAZ, Inc., a division of the WPP Group, where he was associate director of strategy. In this capacity, he served as strategic marketing and experience lead for a multi-agency North America-wide account team serving a global food and beverage company. He led teams focused on defining the client’s future of loyalty programs and consumer experience.
Previously, Greg held a variety of roles with Ascentium Corporation, progressing to the level of associate partner and director of social media. His responsibilities included developing and executing social media marketing campaigns for clients across a number of industries, including telecommunications, consumer products, and sporting goods.
Greg earned a Bachelor of Business Administration degree with a concentration in Marketing from Gonzaga University. He is a regular speaker on social media and related topics.