West Monroe Partners says insurers need well-designed incentives to overcome mistrust

For consumers, information about their blood pressure and their blood cholesterol levels is a kind of currency.

Consultants at West Monroe Partners LLC recently found that consumers are much more willing to trade that currency for lower premiums and better customer service than for easier access to doctors.

Twenty-six percent of 1,300 U.S. patients surveyed said they would be willing to trade health information for better service, and 38 percent said they would trade health information for better rates.

Just 15 percent said they would trade information for easier access to doctors.

Consultants for West Monroe Partners talk about the relative value of access to doctors, health plan services and coverage prices in a new survey report.

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