How Facebook Is Turning Messenger Into a Commerce Hub
Mike Rowland featured in TheStreet
Date : March 11, 2016

Can Facebook play the e-commerce game? 

"Innovative offerings by Facebook through its Messenger platform help not only brands, but also Facebook itself to build a stickier engagement with its users resulting in a better monetization of their membership," said Mike Rowland, director in West Monroe Partners' Customer Experience practice. "Facebook Messenger e-commerce has the ability to increase both brand and user engagement."

To read the full article as it appeared in TheStreet click here

West Monroe Tops ‘Best Places to Work in Los Angeles’ List by Los Angeles Business Journal
View More
Related News
Kyle Hutchins discusses how the Amazon deal will impact the Seattle retail market.
Date : June 20, 2017 Inc.'s $13.7 billion acquisition of Whole Foods Market could spawn massive renovations among the high-end grocer's 465 stores in North America.
Nancy Tseng discusses Amazon's acquisition of Whole Foods with TheStreet.
Date : June 19, 2017
While the ink is still drying on Inc.'s blockbuster $13.7 billion agreement to buy Whole Foods Market Inc., many are already speculating what the combined company might look like should the deal be completed. 
Mark Huson weighs in on Amazon's purchase of Whole Foods in the Tacoma News Tribune
Date : June 16, 2017
The online retailer announced Friday that it was buying Whole Foods for $13.7 billion, the largest acquisition in Amazon’s history.