By Kyle Hutchins as appeared in CMO.com

Why the need for CMO-CIO Collaboration

Traditionally, we think of CMOs handling customers and CIOs tackling tech. But in the age of the data-driven customer, those lines are not so sharply delineated. Our director of customer experience, Kyle Hutchins, explains why collaboration between CMOs and CIOs is vital to delivering a future-focused customer experience. Read more in an article by Kyle Hutchins, Director of Customer Experience, here in CMO.com.