Raising the Bar with Personalized Dining Recommendations
John Vance weighs in on location based services
Author:
Date : September 3, 2015
Giving consumers recommendations or directions to a restaurant is no longer enough--personalized recommendations have become the new standard. Tech companies from startups to huge enterprises are rolling out personalized recommendations tools in the race to deliver the most relevant content to consumers. 

A few years ago, location-based services offered limited value by bombarding people who entered a geo-fenced area with generic content. But companies are getting savvier at using location data and other data points to deliver more relevant messages, observes John Vance, senior manager in consulting firm West Monroe Partners' customer experience practice. "Location-based services will continue to grow," Vance notes, "with offers based on marketing analytics and location providing highly personalized and relevant messages." 

Read more here

Recruiting Smarts
View More
Related News
Kyle Hutchins discusses how the Amazon deal will impact the Seattle retail market.
Author:
Date : June 20, 2017
Amazon.com Inc.'s $13.7 billion acquisition of Whole Foods Market could spawn massive renovations among the high-end grocer's 465 stores in North America.
Nancy Tseng discusses Amazon's acquisition of Whole Foods with TheStreet.
Author:
Date : June 19, 2017
While the ink is still drying on Amazon.com Inc.'s blockbuster $13.7 billion agreement to buy Whole Foods Market Inc., many are already speculating what the combined company might look like should the deal be completed. 
Mark Huson weighs in on Amazon's purchase of Whole Foods in the Tacoma News Tribune
Author:
Date : June 16, 2017
The online retailer announced Friday that it was buying Whole Foods for $13.7 billion, the largest acquisition in Amazon’s history.