Retail Could Make Better Use of Customer Analytics
West Monroe quoted in CMSWire

How retailers can better us analytics to improve the customer experience


The National Retail Federation reported only 47 percent of retailers are using insights from customer analytics to drive operational decisions. And to think ... the retail industry is considered one of the more sophisticated across sectors for analytics use.

And that generally is the case — when it comes to leveraging customer analytics for marketing promotions, loyalty programs and merchandising decisions.

"Many still do not leverage customer analytics for other operational decisions, often because of a lack of fully integrated customer data as well as integration into other operational data and sometimes simply because of the lack of knowledge of how to leverage operationally beyond those areas mentioned," explained Dave Nash, director in the Customer Experience practice at consultancy West Monroe Partners.

To read the full article as it appeared in CMSWire, click here

West Monroe Tops ‘Best Places to Work in Los Angeles’ List by Los Angeles Business Journal
View More
Related News
Kyle Hutchins discusses how the Amazon deal will impact the Seattle retail market.
Date : June 20, 2017 Inc.'s $13.7 billion acquisition of Whole Foods Market could spawn massive renovations among the high-end grocer's 465 stores in North America.
Nancy Tseng discusses Amazon's acquisition of Whole Foods with TheStreet.
Date : June 19, 2017
While the ink is still drying on Inc.'s blockbuster $13.7 billion agreement to buy Whole Foods Market Inc., many are already speculating what the combined company might look like should the deal be completed. 
Mark Huson weighs in on Amazon's purchase of Whole Foods in the Tacoma News Tribune
Date : June 16, 2017
The online retailer announced Friday that it was buying Whole Foods for $13.7 billion, the largest acquisition in Amazon’s history.