Marketers Hold the Secret to M&A Success
Paul Hagen featured on CMSWire
Author:
Date : February 9, 2015

2015 is set to be a record-breaking year in mergers and acquisitions (M&A). But how many of those deals will actually be successful?

Depending on the research you choose to believe, between 50 percent and 90 percent of mergers result in failure.

Although this could be attributed to any number of factors, Paul Hagen, senior principal of customer experience at business and technology consulting firm West Monroe Partners, said success lies with the customer.

“Most of the time, when people are looking at M&A’s, they’re doing a lot of internal navel-gazing, looking at finances, internal systems, synergies, and cost savings,” said Hagen.

“None of this has anything to do with the customers. The customers are certainly part of the equation – there is some disruption in these areas – but no one’s really looking at the perceptions of the customers, nor how the affinity for the brand changes when companies come together.”

To continue reading this article as it appeared on CMSWire, please click here.

Workforce 100: It Feels Like the First Time
View More
Related News
Ken Siegman discusses how ethnic banks can attract younger customers in the Los Angeles Business Journal
Author:
Date : May 1, 2017

L.A.’s Chinese and Korean banks rely on their communities. Second-generation Asian Americans who speak English, while still tied to those communities, don’t need the language-specific services their parents did, and that has local ethnic financial institutions worried.

Ken Siegman discusses customer attraction and retention for Asian-American banks with American Banker.
Author:
Date : April 28, 2017
Asian-American banks are turning to old-fashioned relationship-building to attract new customers and keep from losing old ones — and in the process offering a lesson to Main Street bankers everywhere about meeting similar challenges.
How will your bank win the hearts and wallets of Generation Z?
Date : April 19, 2017