Marketers Hold the Secret to M&A Success
Paul Hagen featured on CMSWire
Author:
Date : February 9, 2015

2015 is set to be a record-breaking year in mergers and acquisitions (M&A). But how many of those deals will actually be successful?

Depending on the research you choose to believe, between 50 percent and 90 percent of mergers result in failure.

Although this could be attributed to any number of factors, Paul Hagen, senior principal of customer experience at business and technology consulting firm West Monroe Partners, said success lies with the customer.

“Most of the time, when people are looking at M&A’s, they’re doing a lot of internal navel-gazing, looking at finances, internal systems, synergies, and cost savings,” said Hagen.

“None of this has anything to do with the customers. The customers are certainly part of the equation – there is some disruption in these areas – but no one’s really looking at the perceptions of the customers, nor how the affinity for the brand changes when companies come together.”

To continue reading this article as it appeared on CMSWire, please click here.

Kyle Sarausky Announced As Winner of M&A Advisor's 8th Annual Emerging Leaders
View More
Related News
Kyle Hutchins discusses how the Amazon deal will impact the Seattle retail market.
Author:
Date : June 20, 2017
Amazon.com Inc.'s $13.7 billion acquisition of Whole Foods Market could spawn massive renovations among the high-end grocer's 465 stores in North America.
Nancy Tseng discusses Amazon's acquisition of Whole Foods with TheStreet.
Author:
Date : June 19, 2017
While the ink is still drying on Amazon.com Inc.'s blockbuster $13.7 billion agreement to buy Whole Foods Market Inc., many are already speculating what the combined company might look like should the deal be completed. 
Mark Huson weighs in on Amazon's purchase of Whole Foods in the Tacoma News Tribune
Author:
Date : June 16, 2017
The online retailer announced Friday that it was buying Whole Foods for $13.7 billion, the largest acquisition in Amazon’s history.