In late October, Target announced it would offer free shipping for all online orders placed from October 20 to December 20, 2014. While this move is intended to help erase the negative effects following its data breach last holiday season, what will this mean for its supply chain?
“Target will get a strong idea of how strong their technology and processes really are as a result of this promotion. It won’t generate revenue, as it is a marketing endeavor and part of their game of catch-up with Amazon, but I think it’s a brilliant move,” says Jeff Primeau, senior manager in the supply chain practice of management and technology consulting firm West Monroe Partners.
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