Mobile Outlook 2014
As featured in Mobile Marketer
Date : March 13, 2014

John Sprunger, architect in West Monroe Partners' mobility practice, shares his point of view on Beacons and the rise of location-based marketing. 

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To read the full article as it appeared in Mobile Marketer, please click here.

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Healthcare organizations need to “know” and understand consumers better—and that, in turn, requires mining all available consumer data. But organizations must also understand the security risk inherent in data collection and make sure the CISO has a seat at the strategy table. 

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