Barclaycard Goes Digital By Default
As featured in 1to1 Media
Date : March 19, 2014
David Goodman discusses how Barclaycard enhanced its cross-channel digital customer experience to interact with existing customers and attract new ones by partnering with West Monroe Partners to define its digital strategy and make it applicable to Barclaycard U.S.' business model. 

To read the full article as it appeared in 1to1 Media, please click here.

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