The Myth of the Data Scientist and the Reality of Data Analysis
As featured in Chief Marketer
Date : October 8, 2013
Chief Marketer features West Monroe’s article, The Myth of the Data Scientist and the Reality of Data Analysis. The article takes a personal look at the evolution of data science, and how lessons learned 25 years ago in the “Alaska Room” can be applied to help build an effective approach to organizing analytics resources for today’s needs.

To read the full article as it appeared in Chief Marketer, please click here.

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