Personalized Medicine or Personalized Marketing
As featured in Washington Healthcare News
Date : March 13, 2013
Jim Bedford, Director of West Monroe's Life Sciences practice, discusses how the market for specialty drugs that provide therapy for certain chronic conditions has accelerated, and in turn, pharmaceutical organizations should focus on increasing patient adherence to capitalize on this growing sector.
Industry:
West Monroe Insights
Transforming from the Inside Out: Digital in Energy & Utilities
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Related Insights
Matt Barnes will present at Mergermarket’s Life Sciences and Healthcare M&A forum
Date : July 13, 2017 Time : 08:30 AM EST
Join West Monroe’s Matt Barnes at Mergermarket’s Life Sciences and Healthcare M&A forum as he discusses the science behind pharma mergers.
Location:
New York
How pharma companies can facilitate higher quality patient care at a lower cost.
Date : May 19, 2017
Pharmaceutical companies that have adopted a patient-centric approach have seen significant benefits in the form of greater patient adherence to medication, more consistent customer engagement, and overall improvements in the efficiency of their medical information and pharmacovigilance operations.
Service:
Industry:
Natural Language Generation Goes to Work
Date : January 24, 2017

Natural Language Generation (NLG) is a form of artificial intelligence (AI) which takes an input of data and produces a narrative similar to how a human would interpret the data. NLG technology can be very transformative when used in business situations, especially in industries that are heavily dependent on generating text summaries based on straightforward conclusions drawn from structured data and that lack the capital to support a large workforce.