Measuring Business Development in a Professional Services Organization
With a substantial investment in Business Development measuring return on investment is critical.
The nature of the professional services business makes it challenging to measure marketing and business development efforts. But, with the substantial investments that firms make in these areas today, measuring return is critical. West Monroe Partners has found that, by putting in place the right building blocks it is possible to measure the return on marketing and business development in a professional services environment.
West Monroe Insights
Transforming from the Inside Out: Digital in Energy & Utilities
View More
Related Insights
Driving business transformation with new customer experience and data analytics capabilities
Date : June 15, 2017

Partnering with West Monroe, BridgeHealth transformed its organization—establishing Salesforce, analytics, reporting, and contact center capabilities essential to further change. These new capabilities have improved efficiency and insight, and more importantly, they will help BridgeHealth deliver a better member experience and fulfill its mission of enabling high-quality care at a better value.

Date : June 15, 2017

BridgeHealth, a benefit-management organization, gained critical new Salesforce, contact center, analytics, and reporting capabilities to boost efficiencies and standardize for growth.

Automate and streamline a key part of your quote-to-cash process. Realize the impact on revenue and margins.
Date : June 9, 2017

Empower your sales representatives to spend more time selling and less time on manual tasks.