Engage your sales team early and often to ensure successful CRM adoption
You’ve heard software vendors claim that a new CRM system can increase your win rate by 25% and increase your deal size by 28%. So implementing a new system is a no brainer. Or is it?

Every system is only effective when used properly – and consistently – across the organization. At the crux of any CRM system’s effectiveness is your sales team. Visibility into market‐facing activities, opportunities and new business pipeline is critical to running your business. While full‐time sales teams should be the best CRM users, in many cases, they are not. When they are not, many executives are afraid of rocking the boat. Too much change or pressure on your sales team, especially your high‐producers, could result in costly turnover and lost sales.

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