Improve Accuracy, Speed, and Margin with A CPQ tool
One of the key advantages of a customer relationship management (CRM) solution is better visibility into the sales pipeline—but it isn’t uncommon for that enhanced visibility to expose other issues in the sales process. For example, organizations that have complex product offerings often have difficulty balancing accuracy, speed, and margin when developing and presenting sales quotes to their customers.
For organizations seeking to build upon new or evolving CRM capabilities, a configure-price-quote (CPQ) tool is a common “next step.” This article explains how a CPQ tool can improve quote accuracy, speed, and margin—eliminating the balancing act that many organizations currently employ to achieve them.