Building Actionable Insights into the Customer Happiness Factor
Uniting CRM and VoC reporting and analytics to enhance your customer experience
October 1, 2015
Organizations often collect and have access to hundreds of unique data points related to their customers -- from their demographic information to their various purchases to their customer satisfaction survey responses. Unfortunately, businesses often segment this data into various systems owned by different departments, and therefore, miss the core value that all this information can provide: insights on how to enhance your customer experience.