Maritz Research—the leading provider of advanced research for the consumer marketing industry—decided to acquire a software company to satisfy its customers’ demands for instantaneous results.
West Monroe Partners performed due diligence of the target company, evaluating its technology capabilities and business operations. Our blended business teams—customer experience experts, mergers and acquisitions veterans and technologists—worked together to fully understand the sales processes, business operations, infrastructure and products involved. Together, we seamlessly integrated 1,000 people into a newly formed company, MaritzCX, in only four months.