Insurers face various issues when it comes to CRM adoption including data access, data quality, maintaining confidentiality, defining the right incentives, managing changing workforce dynamics and a business shift from product centricity to customer centricity. In this article, we review the core areas insurers should focus on in order to increase sales and maximize the return on their CRM investment.

Insurers face various issues when it comes to CRM adoption including data access, data quality, maintaining confidentiality, defining the right incentives, managing changing workforce dynamics and a business shift from product centricity to customer centricity. In this article, we review the core areas insurers should focus on in order to increase sales and maximize the return on their CRM investment.

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