Distribution companies and their executives face pressure on multiple fronts to improve margins, grow revenues and build stronger relationships with their customers. At the same time, they recognize the need for stronger returns on their digital investments.
In this webcast, Mike Rowland, Director of Digital Strategy at West Monroe Partners, and Mark Joseph, Vice President of Insite Software, will discuss how these pressures actually provide opportunities for leading firms to leverage their advantage in the marketplace and achieve their objectives using customer focused digital strategies.
Customer knowledge is your differentiator to new market disruptors. With this webcast, you will learn:
- How successful companies are using B2C techniques like segmentation and customer journey mapping to uncover value accelerating ideas to better serve B2B customers.
- How reframing your digital focus from a solely technological viewpoint to the customer point of view will expand your options to increase both revenues and margins.
- What additional opportunities are created by companies enhancing their use of digital.
- How to bring efficiencies to business processes and marketing to improve margins and increase the lifetime value of the B2B customer.
Following the webinar, attendees will have the opportunity to have a one-to-one with Mike Rowland and West Monroe's digital team to discuss some of the trends that they're seeing, some of the ways distributors can either get started or accelerate their digital strategy, or just ask general questions on digital issues and how digital can help your business.