Debit Portfolio Analysis & Marketing - Interpreting Data to Improve Performance
West Monroe's Gil Mermelstein to demonstrate techniques and tools financial institutions can use to analyze and harness debit portfolio data.

For debit issuers, a backdrop of regulatory change, competition, increasing fraud and interchange compression has led to reduced debit portfolio revenues. Many are searching for ways to adapt and improve. Leveraging valuable data to attract and retain business is one of the best ways to succeed in this new climate, but this is not always easy.

This presentation will demonstrate techniques and tools financial institutions can use to analyze and harness debit portfolio data. These tools enable financial institutions to develop insights on customer preferences and spending behaviors, and help them develop dynamic programs that drive penetration, activation, usage and revenue. Participants will learn to efficiently allocate marketing dollars to target customers and deliver campaigns that resonate. Participants will hear case studies, industry benchmarks and learn best practices that they can adapt to their own portfolios.

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