West Monroe's Kyle Hutchins to discuss customer engagement in a hyper-connected world
West Monroe's Director of Customer Experience, Kyle Hutchins, has been selected as a panelist for this year's Argyle Executive Forum in Chicago. Kyle and the other panelists will discuss customer engagement in a hyper-connected world.

10:35am – 11:25am
Panel Discussion
Customer Engagement in a Hyper-Connected World
Session topics include, but are not limited to:

  • Understanding the evolution of the consumer and the new brand dialogue in today’s hyper-connected world
  • Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process
  • How are brands adjusting to this new dynamic customer-centric dynamic? How are marketers aligning and integrating their efforts across multiple channels to drive engagement?
  • Consumer expectations driving innovative marketing
  • Continually striving for innovation to distinguish your brand from the competition
  • What creative innovations are driving results? What brands are leading the charge?
  • Utilizing new measurement tools and ROI to demonstrate the value of marketing within the organization
  • Scrutinizing how investments into certain channels are driving results and using that knowledge to better target your spending

Panelists:

Kyle Hutchins
Director of Customer Experience
West Monroe Partners

Parvez Patel,
Vice President, eCommerce - Marketing & Merchandising
W.W. Grainger         

Andy Chu
Divisional Vice President, Mobile & Community Experiences
Sears Holdings         

Darren Rodgers
SVP & Chief Marketing Officer
Health Care Service Corporation

Click here for more information on this event.