The client wanted to determine whether its existing marketing solutions adequately support its current operations and future growth plans. For assistance, they turned to West Monroe Partners, which offered a comprehensive assessment approach and expertise in fine-tuning marketing operations to improve customer experience and achieve other goals.
With a particular focus on marketing technology, credit decision making, and risk management, West Monroe examined:
Proven approach, tailored to needs
West Monroe Partners tailored its Marketing Assessment Framework to the client's requirements and goals:
Moving from opportunities to enhanced operations
To help the client define and prioritize changes, West Monroe Partners produced an in-depth report of its assessment, including a heat map of current capabilities that demonstrated particular opportunities for the client to improve operations across the marketing value chain. The report outlined a wide array of recommendations, including:
When fully implemented, these technological enhancements, updated models, and process improvements will enable the client to reduce lead time for new campaigns and to increase targeting accuracy, relevance, and capacity— leading to better marketing results and greater growth potential.