Support from strategy through successful integration
West Monroe Partners analyzed Maritz’s business as well as its marketplace and competitors. From this analysis, West Monroe and Maritz identified Allegiance Software, an award-winning customer experience software and technology company, as a target that would be a strong fit with Maritz’s goals.
West Monroe Partners performed due diligence of Allegiance’s technology capabilities as well as its operations in conjunction with the acquisition. This work not only helped Maritz validate its choice; it also helped the combined Maritz-Allegiance-West Monroe team plan for an efficient integration process.
West Monroe Partners then led the carve out of Maritz Research and integration of the two organizations’ sales processes, operations, infrastructure, and products—ultimately forming a new global company called MaritzCXTM. West Monroe’s combination of merger integration, program management, operations, and change management experience helped Maritz and Allegiance expedite the acquisition and integration processes and establish operations as a new organization in just four months.
Operating from a position of strength
With West Monroe Partners’ support, MaritzCX emerged as a leader in its marketplace with distinctive customer experience solutions that pair Maritz’s noted industry expertise with Allegiance’s software and technology expertise.